With the GDPR a lot of folks are focusing on just their website, but GDPR covers more than that. It’s a business issue, not an IT one. It affects IT, for sure, but it goes way beyond that. However, for most businesses, it’s their website that will be the first port of call for potential customers. So it needs to be right so it sends the right message. More and more customers, as time goes by, will become savvier about what their rights are and what is expected from consumers of their data. Yes, it’s can seem quite a painful paradigm shift.
The Whats, Whys and Wherefores
In the end, it simply makes good commercial sense to be seen as a business that can be trusted by being one that cares about their customers and their data.
The truth is there is that, right now, there is so much misunderstanding about the GDPR (General Data Protection Regulation). This is causing confusion and panic. Take a breath and just get started. You may not get it all done by the time it comes enforceable from on 25 May 2018, but that’s not the end of the world. Having a clear plan of your intentions (even if after 25 May) will go a long way with the regulators if you’re targeted. So get started, and plan what you’re going to do.
I’m not a lawyer, but I have had a lot of experience dealing with GDPR for a number of organisations. That said, every organisation is different and I always insist that they each still seek legal advice regarding their GDPR intentions/plans to confirm that they are in fact legally correct in their case. So you need to ultimately do that too!
GDPR is a big subject, but for the most part not nearly as difficult as many people think. I hear all the time, “I just need someone to tell me what to do”. Well, a short while ago Mike Killen (of Sell Your Service) asked if he could video an interview with me for his clients to cover just that. That is, just give some straight and practical advice. I was happy to do so, and that video is below.
One point of note: Mike specialises in selling sales funnels to clients, and also training his clients to do the same with their clients. So this video was targeted at funnel builders, however, in reality, everything covered applies pretty much to any website. So, if you’re one of those “just tell me what to do” people, then this video is for you. I hope you find it helpful.
If you’re truly serious about getting ready for GDPR, make sure you check out our GDPR checklist (see below). It’s a great infographic that identifies the main areas that you need to focus on (not just the IT stuff). Of course, if you have any questions or comments about this post, please feel free to add them to the comments section at the end of this post.